Team

Activation Team Leader

The CEO is completely responsible for the operations of the agency and also has the responsibility of managing client relationships and the profitability of the company.

Activation Planning & Execution

Leads and participates in strategy thinking and development initiatives.
• Provides Consumers insights, strategic directions and assist helps keeping Activation campaigns on target.
• Helps both “Distinctive and relevant” Activation, the discipline that brings the consumers into the process of developing Activation.
• Translates research into actionable Activation strategies.
• Liaises with clients to identify specific business problems and develop ideas.
• Heads the servicing team and provides direction and content expertise.
• Develops a comprehensive context for Activation strategies by analysing a wide range of information in great detail, including demographics, socio-economics and the market for the, client’s product.
• Meets client to learn the background to the project and advising on possible approaches or adaptation of approach to the target audience.
• Provides the creative team with a clearly defined brief that contains concise information on the product, audience and strategy, so that they can develop creative ideas applicable to the media channels that will promote the idea most effectively.
• Presents conclusions and ideas to client.

Creative Unit

This is the “Engine And Life Blood” of the Activation messages, supported by Copywriter, Art Unit, Designers, Production crew and Digital Synergies Specialist
• The creative Unit provides creative direction of Activation campaigns.
• The creative Unit will also use their creative expertise to interpret a client’s vision and make it a tangible and deliverable product.
• Responsible for all creative operations on the client’s account and this will include staff supervision and work production.

Art Unit

Insures the timely development and execution of plan, campaigns, and projects to ensure client’s objectives are achieved.
• Assists the Creative Unit to oversee creative consultations with account teams to assure appropriate creative strategies, adequacy/accuracy of input, schedules, budgets, production support, necessary reviews, and client presentations.
• Trains and supervises assigned staff of writers, artists, productions and traffic personnel; oversees their execution of all creative efforts to insure they are on strategy, on budget, and on schedule.
• Keeps the account team leaders aware of the use of outside services and usually he works “Hand-In-Hand” with the copy-writer.
• Together with the copywriter, they are responsible as a team, for concepting and creating conceivable Activation campaign.

Graphic Designer

Works to bring the concept of Activation to life, through all of BTL channels (B&B/HoReCa etc) to being able to create “Feel And Touch as well as Eye-Catching” designed Activations.
• Creating and maintaining the visual look for all the work on an account, making sure the client’s marketing materials are visually engaging and the selling message is clear.
• Translating the consumer Activation strategy into a visual language that speaks to the target audience and expresses the brand equity.
• Pairing with a copywriter to generate initial campaign concepts and ideas.
• Heading brainstorms and idea finding sessions
• Presenting and selling concepts

Copy Writer

Focus on writing for Activation mediums like “Writing of Activation script, Developing Client’s Concept, Print Adverts, Brochures, Digital Synergies Concept, Out-Of-Home Adverts, TV & Radio commercial, etc

Production Unit

Translates ideas/script to real thing
• Collaborates with art Units
• Approval of production jobs
• Selects outside sources and suppliers
• Conducts press checks
• Approves materials to submit to publications

Traffic Unit

Ensuring that work flows through to the Clint’s Expectation to our Target Audience smoothly.
• Managing Activations Ambassadors (BA’s) and lead the BAs on-ground.
• Developing Routes Plans, Identifying Activations Venues, Scheduling of Assignment to ensure BAs re delivering the promised delivery Target.
• Coordination of Activations Logistics (Permits, PoS Materials etc) between different departments i.e. creative and account management Unit.
• Control workflow in the activations points.
• Arrange regular activation meetings to review progress
• Set up administrative systems to help track time, cost and progress on each activation campaign

Digital Synergies Unit

Planning web, e-mails, social media and display Activation campaign
• Design, Build and Maintain our social media Activation presence
• Measuring and reporting on the performance of all digital

Activation campaigns.

• Insures the timely development and execution of the digital Synergies plan, campaigns, and projects to ensure client’s objectives are achieved
• Oversee creative consultations with the creative teams to assure appropriate creative strategies, adequacy/accuracy of input, schedules, budgets, production support, necessary reviews, and client presentations.
• Trains and supervises assigned staff of writers, artists, production and traffic personnel; oversees their execution of all creative efforts to insure they are on strategy, on budget, and on schedule

PR Unit

Maintains Top-Level client contact.
• Represents the Company at client’s new business and other meetings as needed.
• Leads new business and client retention efforts. This includes scouting new business opportunities, analysing research, writing public relations proposals and plans, and making presentations to potential clients.
• Works to manage department employees and evaluate staffing requirements.

Media Unit

Meeting and liaising with clients to discuss and identify their Activation requirements;
• Working with media colleagues to devise an Activation campaign that meets the client’s brief and budget;
• Presenting, alongside media colleagues (particularly the account Unit), the campaign ideas and budget to the client;
• Working with the client to brief media, creative and research staff, and assisting with the formulation of consumer Activation strategies;
• Liaising with, and acting as the link between, the client and Activation agency by maintaining regular contact with both, ensuring that communication flows effectively;
• Negotiating with clients and agency staff about the details of campaigns

Account Unit

Act as the client’s liaison person and balance the input of the various client departments, ensuring it meets the client’s objective
• Know all there is to know about the client’s product or service, the market and its consumer
• Understand the client’s promotional objectives in terms of sales, market-share, competitor products
• Prepare the creative brief, which is the foundation of the activations the creative team will produce
• Oversee the various production stages every activation goes through
• Assist the client in solving sales problems
• Ensure the Activation is created on time and on budget